KFC tests a new chicken sandwich in Florida, offering a 20% larger filet
KFC could add a bigger chicken sandwich to its menu.
The fast food chain announced an upgraded chicken sandwich will be tested in 15 restaurants in Florida, including cities such as Orlando, Kissimmee, and Mount Dora, and will last until June 21. A national rollout of the new sandwich will depend on feedback from the test markets.
The new menu item’s filet is 20% larger by weight than the original chicken sandwich filet.
“We knew an upgrade was necessary, so we painstakingly selected each ingredient to create a bigger, better and more premium sandwich than ever,” said Andrea Zahumensky, chief marketing officer, KFC U.S., in a statement.
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The new sandwich is also double-breaded, includes thicker pickles and is served in brioche bun.
KFC tested pickles with eight variations of thickness and brines to select the one that would best suit the sandwich. For its brioche bun, the company collaborated with six bakeries and tested over 10 formula revisions, according to Zahumensky.
The new sandwich starts at $3.99.
KFC will also deliver the new sandwich to some frontline workers chronicled in the Orlando Sentinel’s Pandemic Portraits, including teachers, auto mechanics, police officers and others.
Last year, Popeyes introduced its first-ever chicken sandwich, causing a scramble at restaurants to purchase one and sparking a chicken-sandwich war with other restaurant chains.