The coronavirus pandemic has overwhelmed major manufacturers that specialize in personal protective equipment like face masks and face shields — so some smaller and medium sized businesses are switching course to make PPE. (April 9) AP Domestic


Yelp is making it easier for users to locate black-owned businesses amid renewed calls for racial equality in America. 

The app known for crowd-sourced reviews is launching a tool within the next two weeks that lets businesses identify themselves as black-owned, Yelp announced in a blog post.

Only businesses that opt in will show up in the results. It's unclear whether there will be a vetting process. 

The platform has seen a sharp rise in the number of searches for black-owned businesses in the wake of protests surrounding the killings of blog post.

Protests: Curfews make it harder for Americans to buy groceries, pick up prescriptions

The company has put together a collection of black-owned businesses across the country for users to support. 

Shopping at black-owned businesses is one of the social, economic and political power to thrive, according to the movement's official website. 

Yelp said it will donate $500,000 to the Equal Justice Initiative and the NAACP Legal Defense Fund and match donations from employees who contribute money to other black-serving causes. 

There has been a surge of interest in black-owned businesses in June, according to Google search trend data. Some businesses are getting a Global Strategy Group found that just 12% of separate survey by the National Federation of Independent Business found that 61% of small businesses overall received PPP funding. 

Follow Dalvin Brown on Twitter: @Dalvin_Brown. 

Read or Share this story: /story/money/2020/06/06/yelp-adding-new-tool-search-black-owned-businesses/3162943001/