Yelp adds tool search for black-owned businesses
The coronavirus pandemic has overwhelmed major manufacturers that specialize in personal protective equipment like face masks and face shields — so some smaller and medium sized businesses are switching course to make PPE. (April 9) AP Domestic
Yelp is making it easier for users to locate black-owned businesses amid renewed calls for racial equality in America.
The app known for crowd-sourced reviews is launching a tool within the next two weeks that lets businesses identify themselves as black-owned, Yelp announced in a blog post.
Only businesses that opt in will show up in the results. It's unclear whether there will be a vetting process.
The platform has seen a sharp rise in the number of searches for black-owned businesses in the wake of protests surrounding the killings of blog post.
The company has put together a collection of black-owned businesses across the country for users to support.
Shopping at black-owned businesses is one of the social, economic and political power to thrive, according to the movement's official website.
Yelp said it will donate $500,000 to the Equal Justice Initiative and the NAACP Legal Defense Fund and match donations from employees who contribute money to other black-serving causes.
There has been a surge of interest in black-owned businesses in June, according to Google search trend data. Some businesses are getting a Global Strategy Group found that just 12% of separate survey by the National Federation of Independent Business found that 61% of small businesses overall received PPP funding.
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