Juneteenth: If you buy from a Black-owned business, Yelp wants you to upload your receipt
Juneteenth celebrates the Emancipation Proclamation, but the Emancipation Proclamation didn't apply to all states in the USA. The 13th Amendment brought an end to slavery. Wochit
On real-time counter online. The idea is to track how much Black-people and allies spend supporting movements to improve financial and social conditions for Black people in America.
So far, purchases from 6,000 Black-owned businesses are set to be counted, with more on the way. There are 2.6 million Black-owned businesses in the U.S., according to the census data. Juneteenth is an annual holiday that marks the official end of slavery in the US.
Yelp also flipped the switch on a new tool for Black-owned businesses on Juneteenth. The new feature on Yelp lets Black entrepreneurs op-in to be counted as a Black-owned establishment.
The customer review platform said searches for these types of businesses increased 35-fold in the wake of counter on My Black Receipt's website.
"For the consumer, we're hoping to create a pattern of behavior because people can see the impact," Williams said. "Long term, we're hoping to show that the Black dollar doesn't have to be a one time transaction."
Follow Dalvin Brown on Twitter: @Dalvin_Brown