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Some brands are beginning to alter their names and logos as they face increasing pressure to diversify and combat racism. USA TODAY

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After decades of criticism for how their products have perpetuated racial stereotypes, four iconic brands announced change was coming within hours of one another.

First, Quaker Oats said it would retire Money tips and advice delivered right to your inbox. Sign up here

"I think a lot of these brands really need to look at the contributions, or lack thereof, that have contributed to a lot of the systemic issues," said Mike Jackson, founder of Los Angeles-based 2050 Marketing. "This is a real movement and this one feels really, really different.”

Dan Gasby, a former TV producer who in 2017 started a Change.org petition asking PepsiCo, which owns Quaker Oats, to replace Aunt Jemima with his now-late wife TV personality B. Smith, one of the country's first high-profile black models who went on to become an , restaurateur and lifestyle maven.

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