Some brands are beginning to alter their names and logos as they face increasing pressure to diversify and combat racism. USA TODAY


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The rebranding announcements – considered long overdue by experts, historians and some consumers – come at a time when companies face increasing pressure to boost diversity efforts and combat racism in the wake of the death of George Floyd in Minneapolis. 

On June 19, Dreyer’s Grand Ice Cream said in a statement to USA TODAY that its Eskimo Pie brand would be renamed.

'It is our history': petition asking PepsiCo, which owns Quaker Oats, to replace Aunt Jemima with his now-late wife TV personality B. Smith, one of the country's first high-profile black models who went on to become an , restaurateur and lifestyle maven.