CrossFit founder Greg Glassman to sell company
A major divide is developing within the community of CrossFit enthusiasts in the wake of comments made Saturday night by company CEO Greg Glassman. USA TODAY
Greg Glassman, the founder of CrossFit who faced backlash after comments about the death of George Floyd, is selling his company.
In a statement posted to CrossFit's Twitter account, Glassman said Eric Roza, who owns a CrossFit gym in Colorado, will serve as the new owner.
"The world has changed, but the magnificent human machine, the proven benefits of CrossFit, and its market opportunity remain unchanged," Glassman said in his statement. "It is time for the founder to bid adieu and find other creative outlets."
Earlier this month, Glassman stepped down as CrossFit CEO after replying to a tweet that said racism was a public health crisis. "It's FLOYD-19," Glassman wrote, in reference to Floyd and the coronavirus pandemic.
The remark was met with immediate backlash, as several gyms and businesses ended their affiliations with CrossFit.
In a statement posted to Twitter, Roza said racism or sexism would not be tolerated at CrossFit.
"I come to you with deep humility and the realization that we have hard work to do," Roza wrote. "I am committed to listening, I am committed to learning, and I am committed to leading positive change."
Follow Brett Molina on Twitter: @brettmolina23.