Chipotle Mexican Grill launches Facebook Messenger mobile ordering Monday
Chipotle's new Queso Blanco includes aged Monterey Jack, white cheddar, serrano, poblano and chipotle peppers, to create a smooth and spicy dip. USA TODAY
There's a new way to order burritos from Chipotle Mexican Grill.
On Monday, Chipotle introduces Pepper, its new Concierge Bot on Facebook Messenger as another way to place mobile orders.
The fast-casual chain also now offers group ordering for up to 20 people and on Thursday started “leveraging the Chipotle app and Chipotle.com as a donation platform to allow others to give back,” according to a news release.
“We’re always working to enhance and optimize our digital capabilities and provide guests with a seamless ordering experience,” Curt Garner, Chipotle chief technology officer, said in the release Wednesday. “It is critical that we meet customers where they are spending time online and give guests ordering options that best fit their needs.”
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Ordering Chipotle on Facebook
To start your mobile pickup or delivery order on Messenger, go to Facebook.com/chipotle or the Chipotle page on the Facebook app and selecting the “Message Us” option.
Pepper, the bot, will ask for customers’ locations to find the closest Chipotle restaurant and then “the customer will be guided through the ordering experience, which mirrors the in-restaurant process, allowing fans to completely customize meals with light, standard or extra ingredient quantities and sides,” according to the release.
There’s also the option to use “natural language to simply describe” orders to Pepper. A payment option can be selected, and new customers can create an account or checkout as a guest, while existing U.S. customers can login to their Chipotle Rewards account to access saved payment info and redeem rewards.
Chipotle group ordering
With the group ordering feature, you can invite up to 20 people to order from the normal menu but as the organizer or host be prepared to pay for the entire tab.
“For individuals dining with family, friends, or coworkers, they can now utilize Chipotle’s group ordering feature by simply selecting ‘start a group order’ on Chipotle.com,” the release said. “Customers will then be able to share a group order link, which allows multiple people to participate in the ordering process simultaneously.”
How to donate with Chipotle orders
Starting Thursday, Chipotle says that it will use a new technology to allow consumers to "round up their bill to the next highest dollar amount at checkout to donate to organizations advocating against issues like systemic racism and inequality."
Chipotle is starting with the historic civil rights organization, National Urban League, for June.
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko