First Aunt Jemima, now Uncle Ben's: Rice brand plans to 'evolve' and change 'visual brand identity'
Some brands are beginning to alter their names and logos as they face increasing pressure to diversify and combat racism. USA TODAY
A second iconic brand plans to change its brand image in the wake of renewed calls for racial equality.
Hours after Quaker Oats said it would a statement. "As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do."
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The company said it didn't yet know "what the exact changes or timing will be, but we are evaluating all possibilities."
"Racism has no place in society. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice," Mars statement continued. "We know to make the systemic change needed, it’s going to take a collective effort from all of us – individuals, communities and organizations of all sizes around the world."
Cream of Wheat packaging under review: @KellyTyko