Cream of Wheat packaging with chef image under 'immediate review' after Aunt Jemima, Uncle Ben's news
Aunt Jemima brand plans to remove the logo and change its name in the wake of renewed calls for racial equality. USA TODAY
The packaging on boxes of Cream of Wheat may soon change.
Cream of Wheat’s parent company, B&G Foods, said it is “initiating an immediate review” of the brand’s packaging.
The announcement follows decisions by the parent companies of a news release. “B&G Foods unequivocally stands against prejudice and injustice of any kind.”
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The breakfast cereal of enriched farina has long been criticized for the use of a smiling Black chef on its packaging since the 1890s. The mascot on early boxes was known as Rastus, a racial caricature of a Black man, which is considered derogatory.
The image was replaced in the 1920s and is believed to be a depiction of a Chicago chef Frank L. White, who died in 1938.
Quaker Oats was the first to announce Wednesday that it would retire Aunt Jemima from packaging on its brand of syrup and pancake mixes because it's "based on a racial stereotype."
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